COPY, GHOSTWRITING & BRANDING

THE FLAGSHIP FREE OPT-IN

LET’S INTRODUCE SOCIAL MEDIA LEADS TO YOUR EXPERTISE, EDUCATE THEM ON AUTOPILOT, AND CONVERT THEM INTO CUSTOMERS BY OFFERING THEM INSTANT VALUE, FOR FREE.

My flagship offer? I ghostwrite informative email lead magnets for conscious travel companies and sustainable products. A free opt-in can convert leaked website traffic into long-term leads. I’ve been a travel writer and journalist for 12 years and a strong sense of place and curiosity about people drives my expertise; your voice and brand story informs the language. Let’s build a lead magnet you can use forever, for a one-time fee.

Set up a call to learn more…

YOU HAVE A VOICE.

You also have a business to run and no time to write. And you don’t want to sound like the square root of the Internet.

You don’t need to look far for ideas — you’re clued into what’s happening around you and are committed to solving real problems in your radius. You truly want to contribute real, tangible social good — and you don’t want to look like a profiteering hack or sleazy-salesy while doing it.

You care about educating your customers, showing them fresh, efficient, and culturally-specific ways of being in harmony with co-workers, community and environment. You are a peace-builder. Your products measurably improve lives. And you want to build them, not spend hours finding the right words to promote them.

You’re working to be circular, eliminating waste from your business practice and repurposing or recycling everything that stands between us and a sustainable future; shouldn’t you attract the customer base that aligns with your values, too?

I can help you captivate the audience you have and find one yet to discover you.

If this is who you are, let’s connect.

AUDIENCE ENGAGEMENT PACKAGES

ALREADY KNOW WHAT YOU WANT? BUILD YOUR BRAND WITH A TIME-BOUND GHOSTWRITING PACKAGE BELOW:

STYLE & SUBSTANCE STACK: Partnering with a branding and authenticity coach, our website audit offers a refresh of your. We will:

• Develop a language style guide for your brand

• Implement site-wide re-writes that center your voice

• Attract quality leads through authenticity, great hooks, and SEO

60-day commitment.

NURTURING RELATIONSHIPS STACK: We’ll design and ghostwrite email newsletters that reinforce loyalty and trust with your audience by offering interesting tips and specific calls to action.

• Personalise your brand

• Educate customers

• Share campaigns

6 month minimum commitment.

KNOWLEDGE & EXPERTISE STACK: We’ll harness your expert advice and experience to develop a paid newsletter or e-book.

6 month minimum commitment.

Let’s get started!

WORKING WITH ME

EXPECT INSIGHTFUL RESEARCH, EASY ONBOARDING AND A DEEP UNDERSTANDING OF YOUR PRODUCT OR SERVICE AND YOUR CUSTOMER WITH MY CLIENT-TAILORED STRATEGIES:

CUSTOMER PROFILES | Harnessing 20 years of screenwriting experience in film and television, I’m uniquely positioned to employ the StoryBrand strategy to build customer profiles, learn, what obstacles are blocking them and uncover how you can guide them through the dark night of the soul to heroic success via drip campaign. An affordable housing community client achieved an average 45% open rate in our drip campaign, tailored to specific customer profiles; let’s tailor yours to find the right customers.

EDUCATIONAL EMAIL CAMPAIGNS | Convert your social media audience to subscribers and customers by offering a free informational email series that builds trust in your brand and showcases your expertise. Here’s mine, which grew my newsletter subscriptions by almost 20% in the first two months.

IMAGE FILMS | Businesses are remembered through stories, and each one of yours should inspire your customers. You’ve faced challenges, solved problems, deepened your skills — all leading to this moment that allows you to craft and curate solutions for your customers. My scripts have supported Habitat for Humanity, Save the Children, GIZ, CounterAct International, and more.

FULL-STACK OFFERS | With more than 15 years experience as a research journalist for papers like THE HUFFINGTON POST and DEUTSCHE WELLE as well as advertorial writing, I’m equipped to communicate your message across all mediums. Check out my sustainability-focused aviation industry e-magazine or an advertorial vertical partnering with Los Angeles realtors to see some of my work.

Build a package of services based on your needs.

CLIENT TESTIMONIAL:

I can’t recommend Emily enough! She helped me finally get my free consultancy course written and launched, which is something I’d wanted to do for ages but never managed to get round to. She was an absolute delight to work with: super organised, quick, full of great ideas, and her writing really captured me and what my business is about. She not only helped ghostwrite the content, but also set up the site and emails to get the whole thing off the ground. It was such a smooth and easy process with her support. — SARAH S., Communications Consultant & Coach